Google AdWords

Snyder Online Marketing has over 15 years collective experience creating and managing Google AdWords & Bing Ads campaigns. We are a proud Google Partner offering Google AdWords services.

 

We have built local and national campaigns using the following methods to focus on brand recognition, lead generation, eCommerce sales, and attracting return customers.

 

Search Campaigns

Display Campaigns

Remarketing Campaigns

Youtube Video Ad Campaigns

AdWords Call Only Campaigns

 

Philadelphia Google Partner

Bing Ads

Bing Ads reaches over 20% of users online. By utilizing the Bing Ads platform in your online marketing, you can reach a demographic that includes people who are different than Google users.

 

  • College graduates and graduate school students
  • Mature age group of those 35+
  • Slightly more women than men
  • Households with children
  • Households with incomes more than $75,000

 

Snyder Online Marketing works directly with Bing Ads to create and manage search campaigns and product listing ads every day.

 

We have been a Bing Ads Accredited Professional Agency for over 2 years and welcome the opportunity to show you how this platform can help you reach more of your audience in PPC marketing.

 

Philadelphia Bing Marketing

Pay Per Click Marketing – How It Works

Pay Per Click Marketing is beyond it’s infancy stages now and is a trusted method of gaining sales in ecommerce. By bidding on search terms and using compelling ad content, you can greatly increase the traffic to your website.

 

The front runners of the Pay Per Click Marketing model are Google Adwords and Bing Ads. By promoting your products and services in these forums, you can reach a potential untapped market and begin building lasting customer relationships.

 

Google Adwords Small Business Solutions

Google AdWords has been catering to local search for quite some time now. With Google Adwords, you can focus your budget on as small or as large an area that you want.

 

  • Do you want to focus your Pay Per Click Marketing on just a few area codes? You can.
  • Do you want to broaden that to the City of Philadelphia? You have that option too.
  • Do you want to build a statewide, multiple state or nationwide Pay Per Click Campaign? You can do it!

 

With Google’s vast interface of targeting options, you can focus down to specific times of days, specific days of the week and start and stop your campaigns on a schedule.

 

There are also different ways to show your best selling products in your ads and link directly to those pages. If you want, you can list your business location and phone number as well to generate leads or sales in different ways.

 

Bing Ads & Small Business

Bing advertising includes Yahoo.com and is considered the Bing/Yahoo network. Bing Ads has a vibrant Pay Per Click Marketing interface that competes with Google. Depending on your products, your target audience and other deciding factors, Bing Ads may be right for you.

 

Bing rewards paying advertisers who have relevant site content. Your Pay Per Click Marketing campaign in Bing doesn’t have to fully rely on budget if your SEO is up to speed.

 

In a recent study, it was found that advertising on Bing was more cost effective than Google in creating sales or other conversion metrics like lead generation, information request, or phone calls to a business.

 

Have Questions About PPC and Your Business?

Get in touch with Snyder Online Marketing today. We will assist you in making the right choices for PPC marketing for your business.